University of Washington

Institute for Health Metrics & Evaluation

IHME — A leader in global health metrics

A research institute at the University of Washington, quantifying global health challenges like COVID-19, antimicrobial resistance (AMR), global burden of disease (GBD) and more.

I collaborated closely with a dynamic group to implement our communication strategy, connecting our research with diverse global audiences, including government leaders, nonprofits, health organizations, and donors. My role involves crafting compelling content that makes our research policy-relevant, managing marketing projects, and analyzing multimedia metrics for effective outreach, maintaining a deep understanding of IHME's research and stay updated on global health trends, providing insights for risk management and seizing opportunities.

✓ Content Writing

✓ Social Media Community Management

✓ Social Copywriting

✓ Content Management

✓ Ad Spend Management

✓ Social Media Outreach

✓ Influence Partnering

✓ Newsletter Management (Internal & External)

✓ Analytics Monitoring

✓ Video Storyboarding

Key Results

From August 2021 - December 2023

Analytics tracked with Sprinklr

Breakdown of Followers by Account

127.4K

Followers

Reach by Social Channel

274.22M

Total Reach

  • 89.7K Total Engagements

    • 65,845 Total Likes

    • 4,439 Likes

    • 19,432 Shares

    • 4,444 Post Comments

    • 44.1K Total Inbound Messages

  • 15% total increase in followers across X (formerly Twitter), Facebook, LinkedIn, and YouTube.

    16,587 new account followers

  • Spanish: 3.48M

    Portuguese (Brazil): 1.61M

    French: 1.17M

    Indonesian: 937.09K

    (Simplified) Chinese: 596.74K
    Hindi: 353.67K

    Japanese: 141.21K

    Urdu: 135.18K

    Vietnamese: 66.56K

  • United States: 3,421,235,702

    United Kingdom: 1,463,751

    Canada: 203,237

    Australia: 54,525

    India: 10,786

    Netherlands: 15,871

    Curacao: 96,146

    Switzerland: 53,854

    Comoros: 64,052

    Japan: 11,249

    France: 23,636

Impressions by Social Channel

17.24M

Total Impressions

Social Engagement by Channel

89.72K

Total Engagements

Top Performing Posts

Omicron Spread

  • Twitter / X

  • 4,451 Total Engagements

  • 6,191,825 Post Reach

  • 13.5K Link Clicks

  • 1,594,017 Total Impressions

Master of Science in Health Metrics

  • Facebook

  • 242 Total Engagements

  • 1,233,980 Post Reach

  • 3.93K Link Clicks

  • 2,737,290 Total Impressions

Trevor Noah - The Prompt

  • LinkedIn

  • 672 Total Engagements

  • 26,690 Post Reach

  • 1.34K Link Clicks

  • 26,690 Total Impressions

Tone of Voice

During my time at IHME, I reworked the tone of voice for our social media and performance indicators and UX research found the tone to be:

Content Management & Building Campaign Toolkits

Crafting campaigns that are not only shareable but also adept at effectively conveying intricate research data to diverse audiences necessitates strong support from the communications team. A significant facet of my role in each campaign has entailed the development of user-friendly toolkits. These toolkits are designed to foster active participation, encouraging researchers, communication teams, government organizations, non-profit entities, and ministries of health from various corners of the globe to readily share our campaign content.

Friendly, Informative, and Conversational.

Listen up.

I oversaw the distribution and promotion of IHME's Global Health Insights podcast using the podcast management platform, Buzzsprout. This platform facilitated seamless sharing of the podcast across various platforms, including Spotify, Apple Podcasts, Amazon Music, and more.

Within a brief span of five months and 17 episodes, the podcast garnered an impressive audience of over 10,000 listeners.

Biweekly Newsletter

Newsletter designed in MailChimp that was distributed to an audience of 45K+.

Key stats:

  • 32% of our subscribers are highly engaged

  • 11% average click through rate

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