ABOUT
ABOUT
MY STORY
As an emerging digital engagement strategist, communications coordinator, and social media copywriter I've always been influenced by the tech giants of my home turf in San Mateo County, California, where innovation is second nature. Graduating from Gonzaga University in 2021 with a degree in Public Relations and a minor in digital marketing, I've cultivated a passion for merging data-driven insights with creative design and persuasive writing.
My skill set spans digital design, web content management, writing (both journalism and business), social media strategy, data analytics, and campaign planning. I'm not content to stop there, as I'm actively teaching myself UI design and exploring the nuances of Patent and IP law.
In my current role as a Digital Communications Coordinator at the Institute for Health Metrics and Evaluation (IHME), I continue to refine my skills, creating engaging web content, email campaigns, and social media posts that disseminate vital health data to diverse audiences from around the world, posting in both English and Spanish. I'm on a constant quest for knowledge and I’m always eager to embrace new challenges and collaborative opportunities.
My journey is just beginning, and I look forward to the many milestones and growth ahead.
SKILLS
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Analytics
‣ Sprinklr
‣ Hootsuite
‣ Sprout Social
‣ Buffer
Design
‣ Adobe Photoshop
‣ Adobe InDesign
‣ Adobe Illustrator
Office Suite
‣ Microsoft Excel
‣ Microsoft PowerPoint
Video
‣ Final Cut Pro
‣ Adobe Premiere Pro
‣ Adobe After Effects
Code
‣ HTML
‣ CSS
‣ Xcode
Web Management & Ads
‣ Sitecore - CMS
‣ Shopify
‣ Google Ads
‣ Google Analytics
‣ Facebook Ad Tracking Pixel
‣ LinkedIn Ads
‣ SEOs
News & PR
‣ MuckRack
‣ Cision
‣ Eureka Alerts
Newsletters
‣ MailChimp
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‣ Google Ads - Renewed 2023
‣ Google Analytics Academy - Renewed 2023
‣ Sprinklr Analytics - Renewed 2023
Google Ads: Measurement - 2022
Google Ads: Search - 2022
‣ EnCompass LLC: Data Storytelling - December 2020
‣ Email Marketing: HubSpot - March 2019
‣ Content Marketing: HubSpot - February 2019
‣ Social Media: HubSpot - February 2019
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‣ Consumer Behavior
‣ Strategic Communications
‣ Public Relations Campaign
‣ Tech for Web/Mobile-based Business
‣ Media Literacy
‣ Journalistic Writing
‣ Public Relations Principles
‣ Media Law
‣ Writing for Public Relations
‣ Tech Findings of Digital Marketing
‣ Image Communication
‣ Business Computing
‣ Effective Negotiations
‣ PR Speech Writing & Delivery
‣ Gender, Class & Media
‣ Management Information Systems
‣ Organizational Issues for PR
‣ Principles of Marketing
‣ International Fashion Marketing & Retailing
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University of Washington, Institute for Health Metrics and Evaluation: Rising Star Employee Finalist 2021
An internal award acknowledging the top performers of the 700+ employees in the Institute.
2021 Region 10 Mark of Excellence Award Finalist: Society of Professional Journalists
I was named a finalist for the 2021 Region 10 Mark of Excellence Award for our Story on “Racist phone call made to student at GU welcome desk” article from last spring" in the Breaking News Reporting in collegiate journalism.
2019 Region 10 Mark of Excellence Award Finalist: Society of Professional Journalists
Fellow news editor, Riley Utley, and I received were finalists for the 2019 Region 10 Mark of Excellence Award for our Story on "GU students protest Board of Trustee member Timothy Barnard" in the Breaking News Reporting in collegiate journalism.
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Bachelor's degree, Public Relations & Digital Marketing
2017 - 2021
Gonzaga-in-FlorenceCoursework: Italian 2, Principles of Marketing, Fashion Marketing, World Spirituality and Religion, and Ethics.
2020