City of Palo Alto

As a Communications Intern for the City of Palo Alto, I ran point on social media, crafted campaigns, wrote press releases and newsletters, and designed fresh content to boost the city’s digital presence.

At the City of Palo Alto, the goal is to strike the balance between clarity and creativity—sharing essential info with 66K+ residents while keeping it engaging. The city’s communications team works to build trust, spark dialogue, and turn public service into a real community connection.

Twitter - 16.8K Followers

Instagram - 6.5K Followers

Facebook - 12K Followers

✓ Social Media Content & Copywriting

✓ Social Media Strategy

✓ Social Growth Strategy

✓ Newsletter Redesign & Copywriting

✓ Social Media Community Management

✓ Press Release Writing

✓ Local News Writing

✓ Web Design - Mockups

Tools used:

Adobe Indesign
Adobe Photoshop
Canva
Sprout Social
MailChimp
OpenGov
Gov Delivery

Social media performance tracked on Sprout Social

Social Analytics

↑ 38.9% Increase in followers
↑ 55.2% Increase in engagements
Most engaged hashtag: #PaloAltoSummer
↑ 55.2% Increase in engagement per media
↑ 12.5% Increase in followers
↑ 80.6% Increase in engagements
Most engaged hashtag: #PaloAltoSummer
↑ 20.1% Increase in followers
↑ 294.3% Increase in engagements
Most engaged hashtag: #PaloAltoSummer
↑ 43.4% Increase in engagements per media
Top performing platform: Instagram