
City of Palo Alto
The City of Palo Alto has skillfully balanced the art of infusing creativity while maintaining a welcoming tone across our social media platforms. This task becomes even more complex when communicating the vital, and often serious, information required by our extensive constituency of over 66,000 residents. As A part of fifth largest county in California, residents hold the city to high standards, demanding timely and factually accurate communications, which should also be genuinely engaging.
The city’s communications team works to create an online platform that offers our citizens not only immediate access to essential news and answers to their inquiries but also an open space for active engagement. This dynamic interaction has proven instrumental in shaping a more inclusive and inviting community for all, exemplifying the transformative influence of effective public relations.
During my tenure as a Communications Intern at the City of Palo Alto, I was actively involved in a range of critical responsibilities. These included the development and management of the city's social media presence, the strategic planning and execution of campaigns, drafting press releases and internal newsletters, as well as designing new web and social media assets to enhance the city's online presence and communication efforts.
16.8K Followers
6.5K Followers
12K Followers
Tools:
Adobe Indesign
Sprout Social
MailChimp
✓ Social Media Content & Copywriting
✓ Social Media Strategy
✓ Social Growth Strategy
✓ Newsletter Redesign & Copywriting
✓ Social Media Community Management
✓ Press Release Writing
✓ Local News Writing
✓ Web Design - Mockups
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↑ 38.9% Increase in followers
↑ 55.2% Increase in engagements
Most engaged hashtag: #PaloAltoSummer
↑ 55.2% Increase in engagement per media
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↑ 12.5% Increase in followers
↑ 80.6% Increase in engagements
Most engaged hashtag: #PaloAltoSummer
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↑ 20.1% Increase in followers
↑ 294.3% Increase in engagements
Most engaged hashtag: #PaloAltoSummer
↑ 43.4% Increase in engagements per media
Top performing platform: Instagram
Social Analytics
Social media performance tracked on Sprout Social

Introducing the new City Manager

Campaign: #PaloAltoSummer

Campaign: City Hall Selfie Day

Campaign: #PaloAltoSummer

Campaign: #PaloAltoSummer

Campaign: #PaloAltoSummer

Campaign: #PaloAltoSummer